Media Mastery Institute
Media Mastery Institute
Silva Harapetian

Welcome to Media Mastery Institute

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About Me

My name is Silva Harapetian and I’m an award-winning journalist, entrepreneur, and Amazon Best Selling Author. I’ve spent 20 years working in print, radio, and television behind the scenes and in front of a camera in newsrooms across the country. I’ve read and reviewed hundreds of thousands of pitches and news releases and booked thousands of guests for talk shows and news segments. I know the vetting process and what it really takes to get their seal of approval. I know how producers think, what gets their attention, what happens in editorial meetings and the conversations that determine whether someone or something gets press or not. Now...I am committed to helping purpose-driven entrepreneurs get the media attention they deserve. 

Why You Should Join Me

You want Press. Why not add Media Insiders to Your Team without paying thousands in retainer fees.  

You don’t need to have a huge marketing budget, millions of social media followers, the most perfect website, or even a  ton of customers and clients -- what you need is the desire to be the expert and a strategy for how to get there.

The way most publicists pitch their clients --  is a sure way of ending up in the media trash bin. The media doesn’t care that you just wrote a book, started a business, or launched a new product, -- and that you think it’s the greatest thing since sliced bread.

The media is a servant to their viewers, listeners, and readers. They publicize what they think their audience would find interesting. The audience does not find the fact that you wrote a book or that you opened a restaurant or that you are the best lawyer in your field, interesting.

If you want to grow your business into high six- or seven-figures, then you must get comfortable with the media. That starts with your branding, being media-ready, and your story. This program is going to help you get there. Stop waiting for opportunities to simply appear, and go out and get them for yourself! Here are 3 more reasons why you should take action NOW!

I invite you to join Media Mastery Institute where you'll receive more than 35 comprehensive videos, examples, downloadable templates, live access to me and my network of journalists, producers, and editors. 

A Big Thanks

Don't sit on the sidelines. This is your time. I can't wait to see you inside the app. 

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